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From screen to market: The billion dollar 'Ne Zha' economy

<img src='https://news.cgtn.com/news/2025-02-15/From-screen-to-market-The-billion-dollar-Ne-Zha-economy-1B0S6kTqKvC/img/82343d1dc6b048708db0bf9e4ae8f800/82343d1dc6b048708db0bf9e4ae8f800.png' alt=''

In little over two weeks since its release, “Ne Zha 2” has soared to over 10 billion yuan ($1.38 billion) in box office earnings as per box office data tracker Maoyan, making it the first film in history to hit this milestone in a single market. Beyond the box office, its larger footprint is undeniable. How will “Ne Zha” drive economic growth? Find out in the full breakdown! 

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