구글 검색 누락 성공 사례 있나요?
구글 검색 누락 성공 웹사이트나 블로그를 운영하는 사람이라면 한 번쯤 “구글 검색 누락 성공 사례 있나요?”라는 질문을 하게 됩니다. 특히 검색 노출이 잘 되지 않거나 특정 페이지가 구글에 아예 보이지 않는 상황을 겪고 나면, 다른 사람들은 어떻게 해결했는지 궁금해지는 것은…
What are the benefits of attending a virtual roundtable?
benefits of attending a virtual roundtable Attending a virtual roundtable offers numerous advantages for professionals seeking to expand their knowledge, network with peers, and gain insights into industry trends. One of the primary benefits is the ability to access high-quality…
Doing the Right Thing is a Marketing Advantage: Why Values and Profit Go Hand in Hand
Looking for marketing advantage? Just do the right thing. I just read a recent NFIB newsletter piece titled “How Congress Can Relieve Labor Threats for Small Businesses.” It argued that the solution to labor challenges is rolling back regulations—from labor…
The Surprising Reason Constraints Create Better Marketing
Constraints are a good thing. It happened at a major industry trade show, the kind where companies spend tens of thousands just to be seen. I was wandering the aisles when I stopped dead in front of one booth. It…
Use Zoho Bigin to Turn Spreadsheets into a Sales Pipeline
Want to know how I doubled my sales? I finally started tracking them. Not just hoping and guessing and scribbling notes during Zoom calls. I mean actually tracking them—from that first curious “hey there” to the final handshake and invoice….
Build a Zoho Website That Works as Hard as You Do
Here’s why I use Zoho websites to make money for my business. Your website isn’t broken—it’s just not doing its job. It’s collecting dust, not customers. While you obsess over sleek designs, your competitors are quietly launching conversion funnels fueled…
7 Proven Ways to Build Customer Trust Without Spending a Dime
You can have the best product, the slickest logo, the catchiest tagline—and still hear crickets. That’s not a marketing problem. That’s a customer trust problem. And if you’re a solopreneur or a local business, I’ve got good news: the trust…
How to Analyze Ads That Make You Stop Scrolling — and Apply Them to Your Own Offers
Ever wonder why some emails get clicks — and others get crickets? Here’s how to analyze ads and get the same results. If you’ve ever sent an email or put together an offer and felt like something was missing —…
What’s the Best Payment System for Small Businesses (Without the Hidden Fees)?
A handwritten sign at a local deli reads: “Cash is king. Credit cards cost us 3%.” You’ve probably seen something like it. At cafes, salons, even gas stations, business owners are pushing back against the silent tax of plastic. They’re…
Safe AI Options for Small Business Owners Worried About Data Privacy
If you’re a small business owner using AI to write emails, handle content, or improve customer service, you’ve probably asked yourself this: Is my data safe with AI tools like ChatGPT, Gemini, or Claude? That’s not just a smart question—it’s…
The 17-Minute Daily Marketing Routine That Gets You Clients—Not Crickets
Remember being in school and spending hours and hours studying, getting tutoring for that ONE class that you just couldn’t seem to ace? It’s not the studying or the work that’s frustrating, it’s investing all the effort and getting absolutely…
How to Research Your Target Market in 5 Quick Coffee Break Moves
Here’s something that might surprise you: if you want to reach more people, you don’t go broader—you go narrower. It’s totally counterintuitive, but the more specific you are, the more magnetic your marketing becomes. When your message is focused, people…
I Hired a Marketing Fixer and You Should Too
This isn’t a cute story with a happy ending. It’s a red-alert wake-up call wrapped in a confession. Because if you’re an overwhelmed marketer juggling way too many demands with too few hands—and you’ve ever caught yourself thinking, “I would…
Stop Chasing Freebie Seekers: Build a Lead Generation System That Works Like Science
My Lead Generation System Meltdown (And Why It Matters) Well, I just deleted more than 2,500 emails from my lists—and I’m really pissed about it. Over the past year, I thought I had cracked the code. I had built what…
How to Find Out What Customers Really Want: Try This $0 Research Hack
Raise your hand if you’ve ever felt like you’re “doing marketing” but nothing is actually happening. *raises own hand* You’re posting on social. You’re writing emails. Maybe even running ads. And yet… the customers aren’t rolling in like you hoped….
If Your Email Open Rate Drops Below 10% Fix This Now
Let me guess. You were getting solid email open rates — 20%, maybe more — and then overnight, they tanked. Now you’re lucky if 6% of your list even opens your emails. Nothing changed on your end. You didn’t do…
The Funnel-Free Way to Grow Your Business Faster
Nobody tells you this when you start a business: your biggest growth strategy isn’t a sales and marketing funnel. It’s your relationships. That’s right. Not your email list. Not your followers. Not your latest lead magnet. Real human connections are…
When Everything Breaks, Your Marketing System Shouldn’t
Every couple years, everything goes to hell—and your marketing system takes the hit. Sales stall. Campaigns flop. Ads burn cash like wildfire. What worked before stops working, and suddenly you’re staring down a blank content calendar with a pit in…
How I Use Nimble for Referrals
Most business owners treat referrals like a bonus. A happy accident. A pleasant surprise when a client says, “Oh, I told my friend about you.” But what if I told you the fastest, cheapest, and most reliable way to get…
The Best Tools to Automate and Scale Your Referral Network
Building a referral network is a lot easier with the right automation tools You already know referrals are gold. But let’s be honest—getting consistent, high-quality referrals can feel like trying to catch smoke with your bare hands. You ask, you…
Get Your AI Game On: 6 AI Books Every Entrepreneur Needs
AI is moving fast, and as an entrepreneur, keeping up isn’t just a good idea—it’s a necessity. But let’s be honest, trying to stay ahead of the curve can feel like drinking from a firehose. That’s why I’ve rounded up…
My Honest Looplytic Review: The Best Customer Feedback Tool for Small Business
Collecting customer feedback can feel like pulling teeth. You know you need it to grow your business, but the process? Exhausting. Traditional surveys are too rigid, user interviews eat up your calendar, and managing all that data? Overwhelming. But what…
Yelp’s Trend Tracker Is a Cool Free Way to Attract More Customers
Running a local business today is like trying to host a party in a crowded marketplace. There’s competition everywhere, consumer preferences shift constantly, and customers are always looking for the next exciting experience. The businesses that thrive are the ones…
3 Almost Free Online Course Builders That Are Better Than Kajabi
Choosing a online course builders feels like picking the perfect avocado. You think you’ve found “the one,” but then, surprise! It’s either rock-hard or mushy in all the wrong places. I’ve been there, staring at a dozen options, wondering which…
Brew Like a Boss with These Coffee and Tea Essentials for Entrepreneurs
There’s a reason coffee shops are packed with entrepreneurs tapping away on their laptops—caffeine and creativity go hand in hand. The right cup of coffee or tea isn’t just about staying awake; it’s about fueling your focus, sharpening your thinking,…
The 4 Lead Gen Tools That Will Make Solopreneurs Feel Less Solo
You’re the boss, the marketer, the salesperson, and the janitor (because who else is gonna take out the trash?). But let’s be real—hunting for leads shouldn’t be another full-time job. The good news? It doesn’t have to be. With the…
7 Networking Groups Like BNI — Which One is Best for You?
Let’s talk about networking groups. If you’ve ever felt like running a business is a little too much like shouting into the void, you’re not alone. Networking groups are here to help you connect with real people who can support…
Brand24 Is the Secret Weapon You Didn’t Know You Needed
Running a small business is like juggling flaming torches while riding a unicycle—you’ve got to keep everything moving, avoid disaster, and somehow make it look effortless. But here’s the thing: No matter how great your product is or how much…
What Makes Future Search the Ultimate Tool for Visionary Entrepreneurs
What if we’ve been doing strategic planning all wrong? It’s a bold question, but hear me out. As entrepreneurs, we’re wired to be problem solvers—it’s practically in our DNA. But what if all this problem-solving is actually steering us away…
Mini Branding Is The Shortcut To Clarity Every Small Biz Needs Right Now
Nailing down your brand feels a little like trying to describe yourself on a dating app: You want to be clear, compelling, and memorable. But for most small businesses, “branding” can seem like a mountain of work with an Everest-sized…
AI Agents vs. Automation: What They Do, When to Use Them, and Why It Matters
Remember a long, long time ago when business owners were asking “Do I need a website?” or remember when you were wondering if social media was a fad or here to stay? Remember that? Yeah. Well, AI is the new…
Why Clarity Is the Decision Making Superpower for Entrepreneurs Right Now
Let’s get one thing straight—your business isn’t suffering because you don’t post enough on Instagram or because your website isn’t “perfect.” It’s not even the economy (okay, maybe a little). The real culprit? Lack of clarity. In other words, the…
Zoho Payroll is Another Reason to Switch your Business to Zoho One
I’ve been a happy Zoho One user for more than 5 years. While I’ve moved marketing, meetings, calendars, and more – my accounting software has been stuck with QuickBooks And, I’ve hated every minute of it. Each month, I give…
Blech! Company Analysis Sounds Hard and Boring. But…
Do you want leads? Of course you do. In fact, I’ll bet that 80% of your thoughts are consumed with getting and keeping customers. That’s why any decent company analysis starts with looking at your lead generation efforts. So, whenever…
Zero Testimonials? Build Social Proof That Boosts Conversions by 20%
Social Proof is a thing. Call it testimonials, call it people talking about how awesome your business is. Call it whatever you want. But if you’re a new business, you’re probably calling it an obstacle. You’re not alone. It’s giving…
6 Last Minute Holiday Sales Tips That Won’t Make You Feel Icky
You want holiday sales tips, but you don’t want to sell. Listen, I get it. You’re sitting there watching everyone else blast their lists with DEALS! OFFERS! BUY NOW! while you’re wondering if there’s a way to make some extra…
Your $50 Marketing Budget: Small Investments, Big Returns
If there’s one conversation that makes small business owners break out in a cold sweat, it’s the “how much should I spend on marketing” conversation. Let’s be real – when you’re choosing between keeping the lights on and running Facebook…
TikTok vs YouTube Shorts: What is the Best Platform for Short Videos?
If you’re like most small business owners I talk to, you’re probably torn between TikTok and YouTube Shorts. And I get it – with limited time and resources, you want to make sure you’re betting on the right horse. Here’s…
Hide My Email: How Apple and Google Are Forcing Us to Be Better Marketers
Remember when email marketing was as simple as “spray and pray”? Well, 2025 is shaking things up in ways that would make your old marketing textbooks burst into flames. My theme for 2025 is to market like it’s 1999. In…
5 Festive Marketing Ideas for 2024
The holidays are a magical time of year for businesses and shoppers alike. But in 2024, things feel a bit different. Budgets are tighter, and customers are seeking meaningful experiences without breaking the bank. That’s where creative festive marketing ideas…
How Much Should Small Businesses Spend on Marketing? Insights from Our DIYMarketers Survey
Small business owners are no strangers to tight budgets, especially when it comes to deciding how much to spend on marketing. In our recent DIYMarketers Tipping Point Small Business Survey, we asked hundreds of small business owners to share their…
Set It and Forget It: The Power of a Simple Marketing Theme
One of the best ways to save time and money on marketing is to set a marketing theme. Great idea! But how do you actually go about the process of setting a theme and putting it to work. Your Google…
7 Amazing Power Tips for Entrepreneurs with ADHD
Entrepreneurs with ADHD are more common than you think. But a lot of entrepreneurs see ADHD as a disability, but here’s the thing—I actually think it’s a strength. I can’t tell you how many entrepreneurs I know have ADHD, and…
13 Unique Tips to Market Restaurant Experiences and Build Buzz
Bet you’ve got at least one of these in your town – a location where restaurants come and go. For whatever reason, no one can make a go of it. Is it the location? Maybe, but I’m thinking it’s more…
Choosing a WordPress Host? Read This Kinsta Review First
When you’ve been managing websites for as long as I have, you instinctively know which hosting platforms are worthwhile and which ones will likely give you a headache. I launched my first WordPress site back in 2006 when the concept…
How to Choose a Web Host: 11 Insider Tips
You’re probably not thinking about how to choose a web host, but you should. Web hosting is an often ignored element of a business website. But it shouldn’t be. Think about it. Your web hosting service is your web site’s…
5 Essential Zoho Marketing Automation Apps to Level Up Your Solo Hustle
As a seasoned entrepreneur, you know staying ahead of the curve is everything in today’s digital age, especially when it comes to marketing automation. This means embracing technology that simplifies your workflow, amplifies your reach, and ultimately boosts your bottom…
Read Personalized Customer Strategy: The Solopreneur’s Secret to Using AI for a More Personal Touch
If there’s one thing that has always fascinated me, it’s the idea of personalized customer strategy. I remember walking into a small boutique years ago and being greeted with, “Welcome back! How did that scarf you bought last time work…
Twitter and Marketing in 2024: Strategies for Success in a Changing Landscape
It’s time we have an honest conversation about Twitter and marketing. So many small business owners ask if they should be on Twitter, if it’s even worth their time. It’s a valid question in 2024. As marketers, we have to…
Small Business Branding: Tips to Boost Your Identity
What does small business branding have to do with business growth? Everything. Many small businesses think branding is only for larger businesses like Nike or Coca-Cola, but that’s not true. Think about it — when you crave a specific style…
Unleashing the Power of Twitter Analytics: A Beginner’s Guide
Twitter analytics. This phrase might make you think of confusing spreadsheets or feel intimidating if you’re not a data expert. But here’s the thing: Twitter analytics, when used correctly, can be your secret weapon for success. Twitter analytics provides valuable…
Try This Buyer Persona Generator and Get Amazing Results in 10 Seconds
You need this buyer persona generator to create a buyer persona and get your marketing juices flowing. Do you have a buyer persona? I’m sure you do — in your head. But having an actual document with data on your…
Hiring a Graphic Designer? 9 Simple Ways to Do It Right!
You might be thinking, “Do I really need a graphic designer when I can just use Canva or Visme?” Well, let me tell you—graphic designers are the alchemists of the marketing world. They turn your ideas into visual gold. Sure,…
Unlock Customer Loyalty: Master the Net Promoter Score
Let’s be real. Most business owners today understand the importance of keeping a finger on the pulse of customer sentiment. If customers aren’t happy, you won’t have a business for very long. So what do you do? You use metrics…
What Is Remarketing and How It Instantly Keeps Customers Coming Back
Remarketing can be an extremely effective digital marketing tool for small businesses to recapture lost customers by targeting your ads specifically to people who have already shown an interest in your product or service – which means they’re more likely…
Unlock the Power of Perceived Value for 2024 Success
Let’s talk about perceived value. It’s something that might seem obvious at first, but many business owners find it difficult to actually get their customers to see and appreciate the value of what they offer. I mean, you created this…
Hiring a Content Marketing Consultant in 2024: Skills, Costs & ROI
I get it. You need someone to handle your content marketing – but figuring out what kind of content marketing consultant to hire these days is complicated. That’s because there are three skill sets a good consultant should bring to…
10 Storytelling Techniques Every Entrepreneur Should Master to Captivate Their Audience
Imagine transforming your business simply by telling captivating stories. Sounds too good to be true, right? Well, we’re here to introduce you to the powerful world of storytelling techniques for entrepreneurs that can help you connect with your audience on…
Zoho Analytics Has 5 New Features You’re Going to Love
Let’s be honest: most solopreneurs didn’t get into business to spend hours sifting through spreadsheets and analyzing data. I know I didn’t. One of my mentors once told me, “By the time you’ve analyzed everything, the opportunity will have passed…
Mastering Net Promoter Score: A Small Business Guide to Customer Loyalty
Let’s be real. Most business owners today understand the importance of keeping a finger on the pulse of customer sentiment. If customers aren’t happy, you won’t have a business for very long. So what do you do? You use metrics…
This WonderAds Review Tells You Everything Ad Experts Love, Hate, and Fear
Let’s face it. Advertising is expensive. But for certain businesses—think financial planners, lawyers, restaurants, salons, or service providers—it can be a really good marketing strategy. When your revenue relies on direct contact with customers, you often don’t have time to…
A 3-Step Guide on How to Avoid Marketing Scams
Before you can avoid marketing scams, you need to recognize that not every flashy tool or pitch with bold promises is worth your time—or your money. Have you ever hired a marketing agency, expert, coach or consultant, or purchased some…
Which One Makes More Money
Are you confused between a mission statement and a manifesto? They seem like the same thing, but used in completely different ways. Aren’t they just marketing terms that sound incredibly cool? It’s complicated, but I’m going to try and make…
Surprise! Your Birthday Campaign Just Boosted Sales
Guess what your customers want to do on their birthday? They want to treat themselves! Translation? They want to spend more on themselves. This is where the “Birthday Campaign” comes in. In this quick article, I’m going to give you…
20 Natural Conversation Starters for Conferences
Ready to uplevel your networking skills? Here are some conversation starters for your next trade show. It’s conference season and that means that many of you will be heading off to industry trade shows conferences. One thing you can count on…
How to Do Email Marketing (5 Step DIY Marketing Guide)
Have you seen the Constant Contact commercial where business owners crowd around the computer to watch their email results come in and are blown away by the sales? They sure know how to do email marketing! You watch the commercial and…
SurferSEO vs BrandWell:Dominate Rankings or Master Content Creation
I’m always on the lookout for SEO AI writing tools to streamline my content creation process and help my content rank higher in search. I’ve been using both SurferSEO and BrandWell for a while now, and honestly, the thought of…
What’s Behind Your Marketing Frustration?
Marketing frustration is real; it’s normal and pervasive. Ultimately, when you’re frustrated by marketing that means you’ve somehow lost focus — even if you think you haven’t. Overwhelm, means you’ve got too many balls in the air. Frustration means that…
Narrate to Captivate: 15 Brand Story Formula Templates
In the fast-paced world of marketing, capturing the attention of your audience is more important than ever. Your brand story is the key to unlocking a deeper connection with your customers and standing out in the crowded marketplace. By understanding…
Testimonials vs Reviews: Dominate the Feedback Landscape!
When you collect customer feedback, what’s the deal with testimonials vs reviews? Which should you use where and when? When you or your customers are researching a product or service, you simply can’t deny the power of testimonials, reviews, and…
10 Free (or Cheap) Digital Storytelling Tools
Introduction to Digital Storytelling In the digital era, digital storytelling has emerged as a powerful tool that blends traditional storytelling techniques with modern digital media. This fusion creates engaging, interactive, and immersive experiences that captivate audiences. Digital storytelling is not…
Buffer vs CoSchedule: Which One is Best For You?
I’ve been using both Buffer and CoSchedule since both platforms were babies for different aspects of social media management. Each one has its strength, but what if you just wanted to use one? Let’s take a look. Buffer and CoSchedule…
Buffer vs CoSchedule: Which one to Choose?
Caught between Buffer and CoSchedule? For small businesses juggling it all, picking the right social media tool could be the secret to saving time—and your sanity. I’ve been using both Buffer and CoSchedule since both platforms were babies for different…
How to Ask for Referrals and Get Them
Imagine having a lineup of customers who already love what you do—raving about your services to their friends, family, and colleagues, and virtually eliminating the need for generating new leads because you have a line of ideal customers out your…
Personalized Marketing is In, Generic is So Last Year
Personalized marketing works. But I’m not talking about the lame basic stuff like addressing someone by name in an email or wishing them a happy birthday. I’m talking about understanding your target audience inside and out—their preferences, interests, online behaviors,…
7 Steps to A Powerful Marketing Mindset
Why is it that some entrepreneurs are so much more successful than others? Is their product? Maybe they have a huge marketing budget? All of these things matter to some degree, but ultimately, it’s a mindset thing. What’s a Marketing…
How to Search and Find Words in Video: 4 Amazing Tools
Have you ever wondered how to search and find words in videos — without having to watch and listen to the whole video? Of course you have. And, what if you’ve recorded a bunch of expert interviews on another video…
Top 10 Branding Exercises to Attract Customers
When was the last time you took a fresh look at your brand and your marketing message to define your company? It may seem like yesterday that you were struggling with identifying your ideal customer and exactly what makes your…
From Zero to Hero: Stealing Competitor’s Website Traffic with Google Ads
How would you like to get competitor’s website traffic and customer’s they paid to attract? It’s easier and faster than you think. All you’ll need is a solid understanding of what make you better and your competitors worse. Let’s get…
How to Get Referrals Online: Here’s Your Guide
Every small business owner I speak with tells me that most of their best customers come from referrals. Having your own referral program is a strategic tool for business growth, as it can generate loyalty and higher conversion rates compared…
10 Marketing Words to Avoid
We marketers love power words. We love to use them in emails, subject lines, and landing pages. As marketers and advertisers we’re looking for any opportunity to grab your attention with a single word. Well, my small business marketing friends,…
How I Made a Video Sales Letter (VSL) in About 30 Minutes
Have you heard of effective video sales letters (VSLs)? It’s exactly what it sounds like, a sales letter created on video that inspires your customer to choose you. Keep reading for video sales letter examples, video sales letter templates, and…
Get the Inside Scoop: How to Use LinkedIn for Competitive Analysis
You’re scrolling through LinkedIn, half-reading posts, when something catches your eye—a competitor just announced a new product that looks suspiciously like the one you’ve been working on. It’s moments like these that make you wish you could see their whole…
The Power of Employees First: An Ignored Marketing Strategy
What would happen if you put employees first? I’ve been in marketing for almost 40 years. So, it wouldn’t surprise you if I said the customer should be at the center of your business. After all, customers pay our bills…
Writing a Book? Here’s How Authors Make Money
Have you been thinking about writing a book? Then you want to know how authors make money. Well, get ready because you’ll find out that and: How much money does an author make per book? Whether you write books on…
Best Books for Entrepreneurs:Skip the MBA, Read These
So, you’re an entrepreneur, huh? No MBA? No Problem. What’s the next step? Who needs fancy degrees and mountains of student debt when you can just read these marketing classics? Whether you’re just starting out or looking to fine-tune your…
Optimizing Your Website for Google Voice Search
We’ve been talking about voice search for several years now. And, like most trends, small business owners aren’t keeping up. Don’t let this happen to you. Get on board with Google Voice Search. As more and more users turn to…
Patience Pays Off: Slow Down Your Marketing and Dominate Your Niche
Why slow down your marketing? The answer is counterintuitive but logical. Stop. Just stop. Before you pour another dollar into that new marketing idea, take a deep breath. I know what you’re thinking—you’ve heard this one works. You’ve been told…
Advertising a Small Business: Because Billboards Are Pricey
I admit it. I was an advertising basher. I thought that paying for advertising a small business was a waste of money with little to no return. But I was so wrong. Paid advertising can be a solid marketing strategy…
Is Dynamic Pricing Worth the Angry Customers?
Let’s talk about dynamic pricing. You either love it or hate it depending on whether you’ve got your entrepreneur hat on or your consumer hat on. It’s become a hot topic with the mainstreaming of technology that tracks our movements,…
Stop Wingin’ It: Why Opportunity Analysis Beats Blind Optimism”
An opportunity analysis is a great way to determine whether or not your next business opportunity can be profitable. By evaluating the competition, the target market, and the potential for growth, you can get a good sense of whether or…
How to Hire and Manage a Virtual Team
Hiring a virtual team sounds like a great idea! And it is a great idea. But I’ve been part of more than my share of messy team environments and today, I’m going to share some of my insider tips on…
Email Cleaning is a Thing. Here Are The Best Tools
Can cleaning your email list increase sales? Yep. Email cleaning is a thing. Bet you never thought about cleaning your email list. But you should. As part of a new launch I’m doing, I realized that I had several files…
Leverage Social Media Without Silly Cat Pics
Digital marketing is a fantastic way to connect with your customers, and social media is an essential component of digital marketing that also serves as an incredible tool for building your brand. Staying updated with the latest industry trends is…
7 Link Building Ideas That Don’t Require Icky Outreach
These link building ideas are ideal for content marketers who don’t have the resources or the inclination to run around begging for backlinks from high quality websites. The biggest names in SEO recommend that you email sites and blogs that…
A Small Business Unified Platform Thats Affordable
More and more of you have been looking for a simple way to run your business on a budget – Zoho One is my answer for so many reasons, but mostly because it’s affordable, easy, and I feel good supporting…
Email Marketing Statistics: Mind-Blowing Facts Inside
We all get it; email marketing statistics can feel overwhelming. Do any of these questions keep you up at night? What are the average email open and click-through rates? Does email marketing even work anymore? Do people actually like getting…
How to Manage a Marketing Team: 30 Do’s and Don’ts for Entrepreneurs
Want to know how to manage a marketing team? We asked marketing and product managers and they told me what they only say in secret. Small business owners, take note! We’ve gathered insights from 30 marketing managers to CEOs on…
Stop Selling Products – Sell Your Customers’ Desired Outcome Instead!
You’re not selling a product or service, you’re selling your customers’ desired outcome and helping them accomplish it. Once you determine exactly what that is, you’ll see your marketing efforts yield real results. Picture this: You are pouring your heart…
Create a Pricing Page That Converts: Your Wallet Will Thank You
Want to increase sales and conversions? Create a pricing page that makes it easy for customers to buy. Creating a pricing page that converts can be a game-changer for your business. But how do you create one that truly resonates…
7 Reasons Hiring a Graphic Designer is a Good Idea
Should you hire a graphic designer? YES. you should. In this article, I’m going to give you 7 reasons to hire a graphic designer and I’m also going to give you my insider tips on HOW to hire a graphic…
Use These Market Research Basics to Be a Data Detective
As a small business owner or solopreneur, you might think that market research basics are only for big corporations with deep pockets. But the truth is, understanding your target audience and gathering valuable insights about your market is crucial for…
The Difference Between Outbound and Inbound Marketing: Epic Showdown!
Let me ask you – have you ever been frustrated by the lack of responses you receive when sending out a marketing email blast? Maybe you’ve run an expensive print ad or social media campaign, only to hear crickets. This…
How To Add A Resume To LinkedIn (And Why You Should)
If you’re actively using LinkedIn to boost your job search, you’ve probably considered ways to make your profile stand out. You know that having a polished LinkedIn profile is essential in today’s job market. While your profile serves as a…
Crisis Marketing Strategy: Turn Chaos into Opportunity
Crisis marketing is about adapting your marketing strategies to overcome challenges like economic downturns or disasters. It helps maintain customer trust and protect your brand’s reputation by focusing on empathy and relevance. In this article, we cover effective crisis marketing…
SEMrush Academy Review (2024) – DIY Marketers
These days, it feels like everyone and their dog is clamoring to “learn digital marketing”. And for good reason: It’s one of the few careers where you can work from anywhere, make a great living, and become location independent if…
19 of the Best Marketing Materials to Drive High-Value Business
Let’s talk about marketing materials for your small business. Believe it or not, potential customers still want printed marketing materials to hold in their hands. If you are like most small business owners, you get most customers at networking events,…
Best Online Small Business Marketing Tools Marketers Swear By
In the beginning, marketing was expensive. If you wanted to look like a real business you had to throw money at designers, writers and technical people to do even the simplest things. The problem was, small business owners and entrepreneurs…
Outbound Marketing Strategies that Actually Work
Marketing is a long game, but outbound marketing strategies are your fastest path to cash. Outbound Marketing: What It Is and Why It Still Matters You’re likely investing a significant portion of your budget into marketing. But are you seeing…
Get Foot Traffic Fast: Creative Ideas for Your Retail Store
The summer season has started in my storybook town of Medina, Ohio and that means our local retailers and restaurants are singing the summer’s greatest hits “Get Foot Traffic to My Store” When our little town is in the throes…
A Complete Guide To Branding For Small Business
Branding for small business isn’t as hard as you think. Try these branding tips to make your business the obvious choice regardless of price. You probably haven’t given much thought to branding your small business. Let me just tell you…
Privacy Concerns with AI: What’s the Fuss?
Using AI for marketing is filled with minefields, so let’s dig into some typical privacy concerns with AI, and how to deal with them in your marketing. You already know that AI technology is everywhere now – writing marketing copy,…
Social Media Lead Generation Just Got Fun
I think a lot of folks have given up on social media lead generation. I get it, it’s not as easy as it used to be. You’re going to have to put in a little more digital elbow grease. And…
10 Local Marketing Ideas to Turn Browsers into Buyers
Try These Local Marketing Ideas to Grow Your Business As a small business owner, you pour your heart into your business, but connecting with local customers can be a struggle. And, let me be clear, local customers matter regardless of…
Need to Hire a Marketing Team? Here’s What You Need to Know
Hiring a marketing team isn’t as overwhelming as you think. Here’s all the stuff no one tells you about how to hire a marketing team for your business. I get it – you started your small business to be your…
Email Simplified: The Best Small Business Email Marketing Tools
Have you ever noticed how small business email marketing tools are sold like exercise equipment. There are hundreds of types of email marketing software out there that promise effortless selling success, but it’s not the tool, it’s the marketing strategy…
Sample Email Newsletter Templates for Budget-Friendly Marketing
Email newsletters are HOT HOT HOT. But I’m not talking about those lame, boring newsletters that get deleted without even being opened. I’m talking about email newsletters your audience can’t wait to get their hands on. The ones they eagerly…
10 Crisis Marketing Strategies to Keep in Your Back Pocket
Want to know the secret to crisis marketing success? It’s not about being the loudest voice in the room. It’s about being the most authentic. It’s about showing up, listening, and offering genuine support. Because when the world feels like…
Top Digital Marketing Tips for Solopreneurs on a Budget
Ever feel like you’re throwing money into a black hole with your marketing efforts? I’ve been there. But guess what? You don’t need deep pockets to make an impact online. But you do need to understand a few things about…
Skimming Pricing: Maximize Profits with This Strategy
If you’re looking for a cool pricing strategy that will help you increase profits without selling more stuff, I’ve got a pricing strategy that might just be the secret sauce your next product launch. It’s called skimming pricing, and it’s…
The Top Content Marketing Metrics You Need to Monitor
Are you measuring what matters in your content marketing strategy? One of the traps we content marketers fall into is creating content for content’s sake. Don’t blame yourself. This comes from how we’re wired — to help and educate. Content…
What Happened to Slogans and Taglines?
Big brands aren’t using slogans and taglines anymore. Why? And should you ignore developing slogans, taglines, and a unique selling proposition? If I were to ask you to list a bunch of slogans and taglines, I’m willing to bet you…
My Honest BNI Review: Don’t Join Without a Solid Referral Strategy
If you’re considering expanding your professional network and uncovering new business opportunities, you may be evaluating BNI as a potential avenue. This BNI review cuts straight to the chase: what can BNI do for your business, and is the investment…
Get More Leads with These Clever QR Code Call to Action Examples
Bet you didn’t know that QR codes have been around since 1994! Then in 2010 or 2011, they hit the mainstream to a “meh” reception (I’ve got some QR code ideas here). No surprise, you needed a special app, it…
Getting to the Bottom of the “Book a Demo” Call to Action Controversy
The other day on LinkedIn, I came across a terrific discussion about the “Book a Demo” call to action. Now, I have a profound dislike of this particular CTA because, to me, it translates to “You can’t begin to afford…
Boost Your Sales: 7 Effective Upselling Techniques That Get Customers to Pay You More
Want to know how to turn a single sale into a bigger profit without being pushy? That’s where upselling techniques come into play. Effective upselling doesn’t just inflate sales figures; it meets customers’ needs with finesse and enhances their buying…
Gmail Ads: With Advertising Costs Higher Than Ever are Gmail Ads Effective?
Looking to navigate the world of Gmail ads? This guide provides a no-nonsense approach to creating, managing, and optimizing your Gmail ads for maximum business impact. Learn how to seamlessly integrate ads into user inboxes, control your costs, and track…
10 Fun Ways to Find Your Ideal Customer
You know that you have to find your ideal customer, but this often fells like you’re searching for a needle in a haystack. I get it. I’ve spent dozens of hours with sticky notes and filling out buyer persona templates…
Mastering Your Next Multimedia Presentation: Essential Tips and Strategies
Wondering how to elevate your multimedia presentation from good to great? An engaging multimedia presentation requires a tight integration of visuals, audio, and narrative to effectively communicate your message. In this guide, we’ll walk you through the essential steps to…
10 Innovative Strategies to Differentiate Your Business in a Competitive Market
There’s a marketing myth out there that you don’t want to have any competition. Not so. For entrepreneurs, no competition typicaly means no demand. But competition and differentiation (or standing out from the competition) are not at all the same…
10 Procrastination Tips for Entrepreneurs
I’m a master procrastinator. Give me 5 minutes of downtime, and I’ll figure out a way to distract myself from doing what I know needs to happen. I’m sure this happens to you too, so I’ve got tips for entrepreneurs…
Quiet Power: 8 Effective Networking for Introverts Techniques
Calling all introverts! You know who you are. If you dread the idea of going to networking events, walking up to people you don’t know and starting conversations — this is for you. From one-on-one connections to online networking mastery,…
April Fools is Back! Here are Some April Fools Marketing Ideas
This is the week that the world shut down in 2020. We skipped April Fools that year, and the following year, and, I don’t know. I’ve lost track of what’s happened to April Fools – because so many crazy things…
Best Apps to Edit YouTube Videos for Beginners
Searching for the best apps to edit YouTube videos can be overwhelming. I tend to prefer written content over video, but there’s just no denying the increasing power of video — especially short form video. Here’s what I know for…
7 Bits of Counterintuitive Marketing Advice I Learned the Hard Way
It’s been a while since I’ve seen some simplified counterintuitive marketing advice and so I thought I’d get out there and create a list of the best marketing advice I’ve heard. It’s not in any order, it’s just stuff I’ve…
Beyond the Beaten Path: 7 Unconventional Goals for Entrepreneurs
Goal setting is necessary but, let’s face it you’re always setting the same types of goals; sales, profits, and brand recognition. There’s nothing wrong with that. In fact, these are essential goals to keep your business viable. Recently, our #BizapaloozaChat…
These 8 AI Video Generators Will Take Your Next Idea from Script to Screen
There are dozens of new and affordable AI video generators out there. Each one claims to do it all, but you and I both know that’s never the case. I’ve been playing with dozens of these AI video generators so…
7 Surefire Strategies to Transform High-Maintenance Customers into Your Biggest Advocates
Ah, high maintenance customers— you know who I’m talking about, the folks that can make your heart sink the moment you see their number pop up on your caller ID. Yet, as I’ve navigated the choppy waters of consumer interactions,…
VEED.IO Review: Is this Video Editor Right for You?
Video AI tools are everywhere. Honestly, it’s overwhelming. Personally. I’m looking for something that’s affordable, easy to use, and has an AI feature that will help me get over the hump of creating video. Well, I’ve been playing with VEED.IO…
Why Your Customers Aren’t Buying Like They Used To
The price of everything has gone up. And, I’m sorry to say, value hasn’t been keeping up. Consumer habits have changed and customers aren’t buying like they used to. Meanwhile, behind the curtain, marketers are tweaking webinars, emails, landing pages,…
5 Unconventional Ways to Say Thank You to Your Team (Without Breaking the Bank)
These are the perfect ways to say thank you to your team if you don’t have a lot of money. Ever wonder why some teams click while others clunk? In my 35-year journey through the maze of virtual and multifunctional…
Say Thanks, See Growth: Unleash Gratitude Marketing Strategies for Low-Cost, High-Impact Success
Yep. Gratitude marketing strategies are a thing, here’s how you can make it work for you. Picture this: you’re at your favorite coffee shop, and the barista, with a beaming smile, hands you a free cup of your favorite brew….
Thanking Out of the Box: Creative Twists on Handwritten Thank You Notes for National Thank You Month
I’m starting to think that handwritten thank you notes are a lost art. I grew up sitting down at the dining room table writing thank you notes after I received any gift. I remember having my son write thank you…
Can You Handle Both Web and Mobile UX Design Projects?
Mobile UX Design Projects Every single interaction you have with a product or service is a form of user experience. Whether it’s navigating a mobile app, browsing a website, or even using a physical product (like a running shoe or…
Should You Be Afraid? Unpacking Real vs. Imagined Business Threats
There are real business threats out there, but which ones are worthy of your attention? This is the time of year we’re all wrapped up in optimism. Well, not everyone. There’s a few folks out there sitting in what my…
No One is Talking About These 2024 Social Media Trends
Goodbye, social media frenzy; hello, smarter marketing in the AI revolution. Lately, I’ve noticed my social media feed isn’t buzzing like it used to. Fewer personal stories, more ads, and let’s not even start on the bots and misinformation. It’s…
10 Nostalgia Marketing Trends Making a Huge Comeback
Discover how nostalgia marketing tactics are being reinvented to charm and engage modern audiences, blending nostalgia with innovation. Remember the days when marketing meant a catchy jingle on the radio, a memorable slogan in the newspaper, or that larger-than-life billboard…
The 2024 Marketing Trends Entrepreneurs are Doubling Down On
Entrepreneurs are betting on these 2024 marketing trends and strategies for 2024 — and I’m scratching my head. Every morning I open up my news tab and scroll through the headlines and the trends. And the one thing that stood…
Unleashing the Power of LinkedIn Collaborative Articles: A Comprehensive Guide
Have you seen these new collaborative LinkedIn articles? Maybe you were tagged to be in one. I had received several notifications, but wasn’t sure if it was a good use of my time. Here’s what I learned. After being tagged…
Maximize Your Reach: LinkedIn Marketing for Freelancers
Boost your freelance success with top LinkedIn strategies Like a lot of people, I started my business as a solopreneur – aka freelancer. Back then, I got new clients the hard way; I did live networking, referrals, meetings, and lots…
20 Mindfulness Tips for Marketers to Stay Calm During the Holidays
As marketers, the holiday season can be a whirlwind of deadlines, campaigns, and heightened expectations. Amid this festive frenzy, it’s crucial to maintain your cool and stay grounded. Mindfulness, often seen as a buzzword, is actually a powerful tool to…
Finding Focus in the Frenzy: ‘Indistractable’ is the Entrepreneur’s Guide to Clarity
Distracted? I hear you. This book review of Indistractable, you’ll be inspired to stay focused and get more done. As an entrepreneur, my days often feel like a high-speed chase through an endless to-do list. One minute, I’m deep-diving into…
Small Business Saturday Panic? Relax, Use This 3-Step Offer-Crafting Checklist!
Where are you on Small Business Saturday? I don’t know about you, but I’m never ready for the holiday rush. Every year it feels like the holidays start earlier and earlier. Pretty soon, I’ll be crafting holiday offers in July….
Cost-Effective Creativity: Develop a Brand Identity and Visuals That Won’t Break the Bank
Let’s be honest, your brand identity isn’t really doing anything for your business. I mean if you asked a handful of your customers and clients why they chose you or what they can count on you for, you’d probably get…
SEO Strategies for Real People: How to Rank Without Losing Your Soul
20 SEO strategies from small business experts. These will help your customers find you, choose you and buy from you. For as long as there have been search engines, people have been obsessing over SEO strategies at the expense of…
10 Mobile Marketing Tips and Tools That Actually Make Sense for The Rest of Us
20 powerful tips on how to start mobile marketing for your business! One of the things that drives me nuts is how everyone talks about “mobile marketing” but no one really talks about the nitty gritty details of how to…
Sleigh Your Tasks: 20 Productivity Tips and Gifts for Entrepreneurs
20 oproductivity tips to balance holiday hustle with time management tips and gift ideas for entrepreneurs. As the holiday season rolls around, I often find myself caught in a juggling act that would make even the most seasoned circus performer…