The donkey’s link to Wesel goes back to the 19th century, when the playful rhyme—“Wer ist der Bürgermeister von Wesel?” / “Esel!”—began circulating. It gained popularity post-World War II as a children’s saying, and over time became ingrained in the cultural fabric of the city. In 2007, Wesel took this cultural quirk to a whole new level. As part of a creative city marketing campaign, officials commissioned 111 life-sized fiberglass donkey sculptures, each painted in vibrant, whimsical designs. The public responded with enthusiasm, and today, over 400 donkeys can be found throughout the city, each on them unique. Some wear football jerseys, others sport floral patterns, business suits, or even costumes tied to local history—an irresistible photo opportunity for visitors.

But Wesel’s love for its long-eared ambassador goes beyond statues and sayings. Every year, the city bestows the Order of the Donkey (Orden vom Esel) upon individuals who have made a significant contribution to Wesel’s cultural life. From comedians and athletes to educators and politicians, the recipients are as diverse as the donkey statues themselves. Even toasting the donkey has become a ritual in its own right. Locally made donkey-themed spirits—like the strong and cheeky Esel-Schnaps or the sweeter, more playful Donkey Kiss Liqueur—offer a literal taste of Wesel’s humour and hospitality.